Shoppable ads are proving to be one of the smartest ways for brands to drive measurable growth. Recent results from Pēq and SmartCommerce show just how powerful they can be.

Across multiple 2024 campaigns, a major beverage brand used Click2Cart® to make its digital ads instantly shoppable. Using Pēq’s advanced measurement platform, performance was compared against standard non-shoppable units — and the difference was clear:

📈 +6% lift in iROAS - Click2Cart® ads consistently delivered higher incremental return on ad spend.

💰 3.6x more investment, still stronger results - Even with higher media spend, shoppable ads continued to outperform.

⚡ Scaled without diminishing returns - Performance stayed strong as investment grew.

What this means for you: with Click2Cart®, brands can scale shoppable media confidently – achieving measurable ROI while making it easier for consumers to buy in the moment.

👉 See how Click2Cart® can help you turn engagement into sales. Read the case study

🛒 Groceryshop 2025: What We Learned (and Who We Met)

From the keynote stage to the show floor, one thing was clear: the way people shop is changing fast – and brands must move faster.

Here are a few standout themes that resonated with us throughout the week:

AI has moved from experiment to expectation.

Retailers and brands are scaling GenAI and automation to deliver smarter decisions, faster operations, and more relevant shopper experiences.

The shopper journey is no longer linear.

Funnel thinking is being replaced with fluid, real-time engagement. To win, brands must show up with hyper-personalized, context-aware messaging – then let shoppers act instantly on their inspiration.

Frictionless, shoppable moments are the new competitive edge.

Solutions like Click2Cart make it possible to convert attention into action with just one tap, wherever the shopper is.

Retail media is maturing.

The next evolution? Connecting digital and in-store touchpoints through unified data and seamless activation.

We loved connecting with so many industry leaders who are pushing the boundaries of what's possible and sharing our own perspective on how personalization and shopper-first design will shape what comes next.

Bonus highlights:

🏆 We won the Groceryshop gumball photo contest!

🎸 We met Neon Trees.

🙏 Thanks to Ad Retail Media for bringing the fun.

We left Vegas with bold ideas, new connections, and serious momentum. Here's to building smarter commerce together.

👉 Want to turn these trends into your next campaign win?
Let’s chat.

📊 The Complete 2025 Holiday Insights Report Is Here

Over the past few weeks, we've been sharing our 2025 Holiday Insights Report in three parts. Now, you can access the complete story in one comprehensive download.

What's inside:

🔍 The Discovery Revolution: How AI and digital channels transformed gift inspiration

🛒 The Shopping Evolution: Generational differences in shopping behaviors and category shifts

💰 The Spending Paradox: Why economic anxiety coexists with resilient spending intentions

Plus complete data, generational breakdowns, and actionable insights for navigating this holiday season.

🚨 Introducing our NEW and Improved SmartHub

Your go-to knowledge base for all things SmartCommerce just got even smarter and easier to use, complete with a search function!

What's new:

🚀 Updated product materials

🔎 Easy-to-use search

🧠 More helpful than ever

We hope these updates help streamline your workflow. Explore the new SmartHub and let us know your feedback.

👻 Turning Halloween CTV Campaigns into Real-World Conversions

This spooky season, our Click2Cart® technology helped transform CTV engagement into instant candy-carting moments. Viewers could simply scan a QR code and add their favorite treats right from the screen.

The result? No tricks – just sweet, measurable results.🍬

🚀 Learn how Click2Cart® can make your CTV ads instantly shoppable.

📚 3 Must-Reads: The AI Edition

AI Chatbots Are Now Shoppable Storefronts.

Read more →

Meta's Turning Your AI Chats Into Ad Gold.

Read more →

ChatGPT Is Now an App Store You Can Talk To.

Read more →