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The Innovative Update
Updates by Innovative Solutions
July 21, 2023
For broker use only.  Not for public distribution.  Reproduction of this material is prohibited.

Sales Ideas and Industry News
July 21, 2023

Myths and Misconceptions

Ironically, when it comes to buying life insurance, 92% of those who have purchased a policy believe it is worth the expense, while nearly half of those who don’t have life insurance have hesitated because of the monthly premium cost.  This according to a survey by Assurance on what Americans think about life insurance. Read more from the publication Insurance News Net.
How consumers value life insurance

How to soft sell life insurance and why it works

When it comes to selling life insurance, there are times you may need to be focused and direct to close a deal. At other times, a softer approach—without being “pushy”—could help give your sales a lift. Using this approach is called soft selling. Understanding what soft selling is and the different ways to implement it in your life insurance business could help you get repeat sales.  Learn more from our partner carrier Pacific Life.
Learn More
Reminder - CareMatters Together is Here!
Nationwide CareMatters Together is the first cash-indemnity, linked-benefit policy for two people, it offers more of what matters in three ways:

More simplicity: The shared pool of LTC benefits helps take the guesswork out of who’s more likely to need care and how much each will need

More predictability: Clients always know what the premium, benefits and death benefit will be because each of them is guaranteed

More control: The full monthly benefit is sent directly to the policyowner with no restrictions from Nationwide on how it’s used

Watch how the shared pool of benefits works and share the video with your clients.  Contact your sales leader for an illustration.
View and share the video

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Disclaimer: Innovative Solutions Insurance Services does not give legal or tax advice.  This information is general in nature, may be subject to change, and does not constitute legal, tax or accounting advice from any company, its employees, financial professionals or other representatives. Applicable laws and regulations are complex and subject to change. For advice concerning your individual circumstances, consult a professional attorney, tax advisor or accountant. Underwriting offers are subjective and still subject to carrier requirements and full underwriting interpretation.

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