In today’s marketplace, customers can simply type anything into a search engine and instantly have access to innumerable options.
What makes a customer select one company or product over another? Why do some businesses take off while others struggle to find their footing? In many cases, it all comes down to value.
A value proposition is a brief statement that successfully differentiates a company’s product or service from the competition. Businesses and marketers use value propositions to summarize why customers should choose to work with them. For sellers of life insurance, a powerful and compelling value proposition can mean the difference between making a sale and losing another prospect to the competition.
Identifying and conveying to customers what sets you and your business apart is essential to maintaining an edge against the competition. Regardless of the business or the type of product your company is selling, value propositions serve the same purpose: entice customers to buy from you over someone else.
The following article from Pacific Life will lay out the advantages of communicating value to a customer, along with a few tips that can help you craft the perfect value proposition.
