Learn how SmartCommerce is leveraging AI to shorten the consumer journey.
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| AI is quickly becoming the place where grocery decisions are formed – shaping what shoppers plan, compare, and consider before any retailer is involved.
Discovery, planning, and purchase are no longer separate steps. They’re collapsing into a single decision flow, and the brands that show up early are the ones that win.
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Recipe discovery is the entry point, but it doesn’t stop there. Price comparison, meal planning, and purchase intent follow quickly – as tolerance for friction drops at every step.
| What this means for brands
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If your brand isn’t visible where AI is shaping decisions, you’re entering after choices are already being made. That makes it harder – and more expensive – to win.
This isn’t about hype. It’s about how quickly the path from idea to action is tightening, and how early brands now need to show up.
Get the SmartPulse findings
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| CES Takeaways:
Proof of Where Commerce Is Headed
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CES didn’t introduce new ideas – it confirmed what’s already happening.
Across conversations at CES and ADWEEK House, one signal was clear: the distance between inspiration and purchase is shrinking, and brands are being pulled closer to the moment of conversion.
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CES reinforced what we’re already seeing in the data. When brands remove friction at the moment of intent, conversion follows.
The expectation isn’t just to inspire – it’s to make buying possible wherever inspiration strikes.
Get the key takeaways from ADWEEK
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| 10 Years of SmartCommerce
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This month marks an important milestone: SmartCommerce turns 10.
For the past decade, we’ve focused on one thing – removing friction at the moment inspiration turns into action. That work became the foundation for Click2Cart®, helping shoppers move seamlessly from intent to purchase across media, retail, and owned brand experiences.
Ten years of real-world learnings mean brands can move faster with proven infrastructure, not experiments. What works today is built on what’s already been tested at scale – across retailers, categories, and moments of high intent.
What matters most isn’t the anniversary itself. It’s the collaboration behind it.
Our clients and partners pushed us to think differently, pressure-tested ideas in the real world, and helped shape a platform that’s stronger because of it. Thank you for building with us. We’re excited for what’s next.
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| This Valentine’s Day, we’re showing how inspiration turns into instant action.
With our Shopper’s Choice demo, shoppers can choose their bouquet, select their preferred retailer, and add it to cart in a single click – no searching, no friction.
It’s a simple example, but an important one. Gifting moments convert when buying is built directly into the experience, not bolted on afterward.
By letting shoppers choose their retailer and add to cart instantly, brands stay present through the moment of decision – not just the moment of inspiration.
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| Welcome to the Team, Dana!
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We’re excited to welcome Dana Komar as SmartCommerce’s new Head of Client Experience & Operations.
Dana brings more than 15 years of experience leading customer-facing teams at Pinterest and Neustar, where she built systems designed to scale as client programs grow. Her focus at SmartCommerce is simple: making every client interaction faster, smoother, and more strategic.
When she’s not optimizing operations, Dana is a proud New Jersey native, lifelong Mets fan, mom of three, and Rutgers softball alum.
Welcome, Dana – we’re thrilled you’re here!
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